Overview
Website Strategist & Conversion Copywriter Jobs in Italy at Charly Agency
Title: Website Strategist & Conversion Copywriter
Company: Charly Agency
Location: Italy
We’re Hiring: Website Strategist & Copywriter
We’re looking for someone who can think through websites as true business tools — focusing on structure, messaging, and conversion.
This is a strategy-first role. Sales involvement is secondary.
What You’ll Do
Website Strategy (Primary Focus)
- Run comprehensive branding and marketing discovery, using questionnaires that surface unique selling points, positioning, and common customer objections, then translate those findings into clear strategy briefs
- Turn strategy briefs into information architecture, page-level messaging, and on-site selling points that directly address objections and amplify USPs
- Audit websites to identify conversion gaps and surface opportunities tied to business outcomes
- Lead creative direction, moodboards, competitor analysis, and visual direction that gives each site a distinct identity rather than a templated or AI-generic feel
- Write and guide high-converting copy across all site pages (central to the role)
- Pull input from SEO, GEO, and CRO specialists, translating their recommendations into both copy and design decisions
- Partner with designers and developers through execution, ensuring their work supports the content strategically rather than decoratively
- Oversee quality assurance across the full build, holding every deliverable to a top-tier standard where design, graphics, and copy work together with intent
- Manage project timelines, contractor hours, and resource allocation across multiple builds at once
- Flex scope and approach to hit strong outcomes across different budget levels, making smart trade-offs when resources are limited
- Think about websites as revenue engines, not visual artifacts, every decision should ladder back to how the site drives growth
Marketing & Sales Support (Secondary)
- Support pitches, proposals, and strategy decks
- Occasionally join client calls
- Help with outbound campaigns (email, LinkedIn, GEO)
- No need to be a “salesperson” – this is support
What We’re Looking For
- Strong copywriting skills (landing pages, offers, messaging)
- Solid understanding of CRO and user behavior
- Ability to turn business goals into website strategy
How We Work
- Remote (EU + Americas)
- Small team, high ownership
To Apply
- Examples of websites you’ve worked on (with your strategic thinking)
- Copy samples (landing pages preferred)
- Short video introduction
